Friday, April 30, 2010


This has become a sort of organisational mantra that I hear trotted out as an article of faith on a regular basis. Like much received wisdom, I like to look for holes in it. Well this seems to have a gaping void in it.


Chris Cardell makes a good point:

In marketing there is no such thing as failure. There is only a
This makes sense to me on several levels - it maybe easier to embrace a result (and learn from it) than a failure; it's easier to be objective, and maybe it's easier to avoid a repetition. Or is this a semantic game along the lines of replacing the word "failure" with "deferred success" as a teachers' union suggested a while back?