Thursday, May 22, 2014

"BUT WE'VE ALWAYS DONE IT THIS WAY"

I actually heard a client utter this phrase a couple of weeks ago. She didn't even justify it by adding "and it's always worked...". That's because it clearly wasn't working.

So now you and I can occupy the rational high ground and bask in our superiority.

Why not? We've always done it this way.

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