Chris Cardell makes a good point:
In marketing there is no such thing as failure. There is only aThis makes sense to me on several levels - it maybe easier to embrace a result (and learn from it) than a failure; it's easier to be objective, and maybe it's easier to avoid a repetition. Or is this a semantic game along the lines of replacing the word "failure" with "deferred success" as a teachers' union suggested a while back?
result.
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