Thursday, July 27, 2006


I'm getting to like metaphors. I seem to have been using them unwittingly since I could speak. Now I'm using them consciously in my work, or rather using other people's. A client of mine uses Grovian Metaphor to get spectacular results with clients that feel their progress is blocked. A friend uses them to paint corporate strategy. Why are they so powerful?
My guess is that by using a container to hold the meaning for another concept, that's one less concept to worry about. Metaphors seem to be an antidote to diversity (did you spot it?), a unifying factor; maybe that's why?

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