Has Harvey Nichols just shot itself in the foot (again). A
recent promotional flyer (A5, thick, quality card, impeccable printing)
featured a 30-something stick-thin model in spray-on trousers peeing herself in
anticipation of the sales.
Sales Director Anna claimed it was a reference to Pretty
Woman. I don’t remember Julia Roberts walking around in urine-stained
trousers….
Now I am not in the least bit outraged by this ad - just surprised that it fits with HN's demographic. I'd love to know how it affected sales.
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